Marketers, We Can Do Better
Listen, I get it COVID-19 has changed our world right now and it is a scary time but marketers, we can do better.
What do I mean?
I mean that we can do better than trying to find a way that we can make money from this. It is not about money right now, it is about helping people. We can do better than trying to make ourselves "experts" in everything that is going on. Honestly, none of us have it all figured out and lying to people about it, does more harm than good.
It seems that whenever anything happens in the world, we as marketers always want to know how we can gain something from it, it is greedy. I know that money is needed for a business to survive and that our goal is to get more customers but there is a better way. Not everything that happens needs to be bastardized by us.
The world is catching on, in fact, they have already caught on. They do not trust us, they do not trust what we do. So start being honest with your customers, your team and your organization. We all deserve the truth.
What do I mean?
I mean that we can do better than trying to find a way that we can make money from this. It is not about money right now, it is about helping people. We can do better than trying to make ourselves "experts" in everything that is going on. Honestly, none of us have it all figured out and lying to people about it, does more harm than good.
It seems that whenever anything happens in the world, we as marketers always want to know how we can gain something from it, it is greedy. I know that money is needed for a business to survive and that our goal is to get more customers but there is a better way. Not everything that happens needs to be bastardized by us.
The world is catching on, in fact, they have already caught on. They do not trust us, they do not trust what we do. So start being honest with your customers, your team and your organization. We all deserve the truth.
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